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Ruffined Pet Wellness Club

Project 

Ruffined Pet Wellness Club is the ultimate fur-baby experience. When you’re away and worried about your fur-baby, we’re the membership-based wellness club offering services that ensure your fur-baby feels safe, enriched, and truly cared for.

From structured day wellness for the pet parents with busy days to resort-like care for fur-babies while their parents vacation. 

Your fur-baby deserves a space designed with the same love you give them at home!

Genre: Creative Content 

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Platforms: Instagram, Facebook, TikTok

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Year: 2026​​

  • Facebook
  • Instagram
  • TikTok
My Work

I create and administer the digital brand across social media through creative content videos. I also handle marketing strategies, performance, and data tracking.

January - May Period

Content Strategies

  • Built and managed the organization’s social presence from launch, growing the account through consistent content strategy and community engagement.

  • Produced and published short-form video and branded content 4 times per week, generating 12k total views during the management period.

  • Created high-performing social content, with top-performing posts reaching 1k views.

  • Developed and promoted local community and member-focused campaigns, including granting volunteer hours to a local high school and free pup cups to our members with a campaign called “Pup Cup Mondays.” All to increase local engagement and brand visibility.

  • Monitored content performance and audience engagement to refine posting strategy and improve campaign effectiveness.

Creative Content

  • Conceptualized, filmed, and edited engaging video content showcasing pet wellness activities, services, and membership perks.

  • Created platform-specific tailored content boosting engagement with fun trends, captions, unique audio, and visual storytelling techniques.

  • Developed promotional content for recurring campaigns such as Pup Cup Mondays, increasing community participation and brand awareness.

  • Maintained a recognizable and engaging online presence through audience engagement and a specific persona.

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